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As a copywriter, Lisa has concepted advertising and marketing
copy and campaigns for clients such as GU Sports, Atlas Snowshoes, Nike ACG and The North Face.
She's written catalog copy for Atlas Snowshoes, Sierra Designs, Teva, Gaiam, Switch Snowboard Bindings and more.
Lisa has worked as a copywriter and project manager at Cahan & Associates
Graphic Design and Jamison Cawdrey Benjamin Advertising (both San
Francisco), Smith & Jones Advertising (Lake Tahoe), and as the staff
copywriter at a small company in Santa Barbara.
Other freelance projects have included consumer advertising, packaging copy, banner advertising, new-brand positiong statements, naming projects and more for a variety of clients.
PROJECTS
ADVERTISING:
GU Sports, 2006 print advertising campaign
Atlas Snowshoes
Klein Bicycles
Northstar-at-Tahoe (*Addy Award)
Sierra Club
Discovery Channel, Animal Planet
CATALOG COPYWRITING:
Atlas Snowshoes, 2006, 2005, 2004
Gaiam, 2006
Patagonia, photo captions, 2001
Teva, 2000
Switch Snowboard Bindings, 1998, 1999
Sierra Designs, 1998
The North Face, 1998
Klein Bicycles, 1997
Energetics, 1995
HI-TECH/CONCEPTUAL:
Network General Annual Report (*Clio Award)
Oracle Open World ad campaign
Animal Planet banner advertising
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