JOURNALIST
Publications and Projects
Adventure Sports Magazine - Co-founding and Managing Editor, 2002-2005
Outside Magazine - Contributor: gear
Backpacker Magazine - Contributor: adventure travel
Men's Journal Magazine - Contributor: news, adventure
Runner's World Magazine - Contributor: gear
Inside Triathlon Magazine - Contributing Editor: gear, news
NBCOlympics.com - Copyeditor; Sydney Olympics, 2000
Quokka.com - Field reporter; adventure sports
Sports Illustrated Adventure - Contributor: news
Trail Runner Magazine - Associate Editor, 2002
Triathlete Magazine - Contributor/Columnist, 2000-2002
COPYWRITER
Clients and Projects
GU Sports - 2006 print advertsing campaign: energy gel
Atlas Snowshoe Company - 2006, 2005, 2004 catalogs and marketing
SidFactor 7 - 2006 brand-position copywriting
The North Face - 2006 naming project; standards workbook
Gaiam - 2006 Catalog copy: fitness
GU Sports - 2005 Packaging copy, marketing materials
Nike ACG - 2003 Marketing, brand-positioning copy
Patagonia - 2001 Catalog copy: women's clothing
Atlas Snow-shoe Company - 2000 Print ad, marketing materials: snowshoes
Hardcloud.com - 2000 Product copy: surf, skate, snowboard
Sierra Designs - 1999/2000 Consumer, Dealer catalogs: outdoor equipment/clothing
Discovery.com - Web and print advertising for Animal Planet, Discovery Channel
Sportpharma U.S.A - Print advertising: ProMax energy bars
Teva Sport Sandals - 2000 Consumer catalog: sport sandals and casual wear
Switch Manufacturing - 1999/2000 Consumer catalog
2000 marketing materials: snowboard bindings
The North Face - 1998 Consumer catalog: technical outerwear and equipment
Klein Bicycles - 1998 Print advertising and consumer catalog: mountain and road bikes
U.S. Web/CKS - Banner advertising, direct email marketing
Northstar-at-Tahoe - 1999 print advertising, direct mail: ski & snowboard resort
Smith & Jones Advertising - 1999 website copy: North Lake Tahoe Advertising agency
McGuire Real Estate - 2001 website copy: Bay Area Real Estate company
Energetics - 1995 catalog: sports and fitness clothing and equipment
The Sierra Club - Advertisements for Sierra Magazine and Sierra Club calendars
Starbuck Alaskan Charter Service - 1995 adventure travel brochure
Oracle - Advertisements for 1997 Oracle Open World conference
Network General Corporation - 1997 Annual Report: network computing technology
EDUCATION
University of California, Santa Barbara - B.A. in English and Communications, 1994
San Sebastian, Spain - Summer study abroad, 1993
Al Hayes Portfolio Workshop - Copywriting and art direction, 1996
INTERESTS
Adventure racing, off-road triathlon, snowshoe racing, trail running, nordic skiing, beach volleyball, surfing, kayaking, swimming, snowboarding, soccer
NON-FREELANCE WORK EXPERIENCE
Adventure Sports Magazine / Boulder, Colorado / Co-founding and Managing Editor / 2002-2005
Trail Runner Magazine / Boulder, Colorado / Associate Editor / 2002
Smith & Jones Advertising / Lake Tahoe / Copywriter / 1999
Cahan & Associates Graphic Design / San Francisco / Project Manager & Copywriter / 1997 - 1998
Jamison Cawdrey Benjamin Advertising / San Francisco / Account Executive & Copywriter / 1995 - 1997
Pro Health Inc. / Santa Barbara / Copywriter / 1994 - 1995


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