With a background in both advertising copywriting, and magazine journalism/editing, I'm able to take your content marketing projects from start to finish.

Content marketing services include:
  • editing + editorial planning
  • creating new content
  • athlete interviews
  • athlete profiles
  • storytelling
      *   service articles​
  • travel blogging
  • advertorial copywriting
  • photo sourcing
  • white papers 
For Outside magazine, I regularly receive creative briefs with editor's and clients' needs, interview subjects or research and review gear, and write compelling copy that appears as "Sponsored Content."

A few examples include:

Costa Del Mar: Gabby Shepard Wants Everyone to Care What's Below the Surface

Gate 1: Five Reasons We All Need a Walking vacation

OOfos: First Look: OOmy Stride from OOfos

Hoka: Meet Running's Ultimate Advocate

Hoka: How Ultrarunning's Two-Sport Pro Gets the Most out of Summer

Marmot "Wild" project


For outdoor gear brand, Marmot, I wrote about topics that capture the notion of being wild, pushing boundaries of the norm in the great outdoors. For this project, I conceptualized and pitched story topic ideas, wrote each story, and sourced all photos. Published stories (thus far) include:

Dipsea Demon: When a Man Loves a Race
Cellist Russick Smith: Naturally Musical
Repack Races: Riding Repack...As Fast As Possible
Satan's Minions: Scrambling the Flatirons

Working with boutique digital marketing company, Human Brand Agency, I have written adventure travel stories for Royal Robbins, and running gear reviews and informational articles for My Fly Sports.

For both clients, I interviewed subjects and wrote compelling stories to draw consumers to each site.
For health and longevity company Lifeforce, I wrote a personal essay about my experience having my health score calculated by experts.

Essay: I'm a Mom and Want to Be Around for a While: Lifescore is Making That Possible
CLIF Bar content

Subaru/National Parks/Backpacker
I have interviewed and written about dozens of CLIF Bar's ambassadors, from Olympians and professional athletes to inspiring people making a difference in the world. Many of my interviews with these athletes appeared as three-part Instagram stories, while some pieces appear on CLIF Bar's website.

Click on links below for examples of Lisa's work for CLIF Bar:

John John Florence, Surfer
Greg Long, Surfer
Christen Press, U.S. Women's Soccer
Chris Sharma, Rock climber
Jeremy Jones, Snowboarder
Georgia Gould, Mountain biker
Scott Jurek, Ultrarunner/author
Ken Nwadike, Runner
Travis Ganong, Skier
Caroline Gleich, Skier
Elena Hight, Snowboarder
Kimmy Fasani, Snowboarder
Tayloer Gold, Snowboarder
Daniel Romanchuk, Marathoner
Catherine Pendrel, Mountain Biker
Katerina Nash, Skier/Cyclist
Subaru and the National Parks launched a Zero Landfill Initiative, and partnered with Backpacker Magazine to spread the word. I was the editor and project manager on the Subaru/NPS project via Backpacker, from November of 2015-June, 2016, editing and writing social media content, concepting new videos, writing and editing video scripts and editing video files.


This project is part of Backpacker's NPS coverage that won an IMAG award.

Backpacker Magazine special projects

I wrote content for a couple REI-branded stories via Backpacker Magazine about where to trail run and mountain bike.



I also wrote copy for a Toyo Tires/National Parks advertorial.

Catapult Labs special project

Through Catapult Labs, I wrote a feature story for the publication Exit 205 about winter activities in Silverthorne and Frisco, Colorado (off exit 205). Click here to read the feature (pg. 64-71).

Runner's World special project

Via Runner's World, Iwrote this piece for Under Armour about their new race series. To read the piece, click here.

Runner's World special project

Via Runner's World, I wrote this content marketing piece promoting trail running in urban environments for Columbia Montrail. To read the piece, click here.

Travel blogging

Picture
Via Backpacker magazine, my two sons, husband, and I were sent to Rapid City, South Dakota to explore and write blog posts, social media posts, and shoot photos and a video.

All of this content lives on Backpacker Magazine's Rapid City Content Hub, and on Lisa's blog site here.