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copywritingI have worked as a copywriter in advertising agencies and graphic design firms in San Francisco and Lake Tahoe, for a catalog company in Santa Barbara, and for various clients as a freelancer. I think conceptually and visually and pride myself on writing smart, creative advertising and marketing copy.
I've conceptualized and written copy for award-winning ads, creative marketing materials, brand positioning statements, and numerous catalogs for outdoor sports companies. I've also written style guides for how to write compelling (and selling) product copy. I'm able to pull from 25 years of experience in the outdoor industry to help companies achieve their goals with on-target copy and content creation. My freelance copywriting clients have included: Nike, Patagonia, GU Sports, Salomon Sports, IMBA, Croozer Kid Carriers, Atlas Snowshoe Company, Sierra Designs, Animal Planet, Klein Bicycles, The North Face, and more. I wrote the copy for the Trails are Common Ground website and re-conceptualized the IMBA "Rules of the Trail" into the IMBA "Ride Vibes." I enjoy helping nonprofits build their brand voices and share their important messages. I also love working with advertising and design firms on projects both within and outside of the outdoor industry. Copywriting services include:
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