With a background in both advertising copywriting, and magazine journalism/editing, Lisa is able to take your content marketing projects from start to finish.
Content marketing services include:
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• service articles
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Marmot projectFor outdoor gear brand, Marmot, Lisa wrote about topics that capture the notion of being "Wild," pushing boundaries of the norm in the great outdoors. For this project, Lisa conceptualized and pitched story topic ideas, wrote each story, and sourced all photos. Published stories (thus far) include: Dipsea Demon: When a Man Loves a Race Cellist Russick Smith: Naturally Musical Repack Races: Riding Repack...As Fast As Possible Satan's Minions: Scrambling the Flatirons |
Working with boutique digital marketing company, Human Brand Agency, Lisa has written adventure travel stories for Royal Robbins, and running gear reviews and informational articles for My Fly Sports (launching in Spring 2021). For both clients, she interviewed subjects and wrote compelling stories to draw consumers to each site. |
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Backpacker Magazine special projectsLisa wrote content for a couple REI-branded stories via Backpacker Magazine about where to trail run and mountain bike.
She also wrote copy for a Toyo Tires/National Parks advertorial. |
Catapult Labs special projectThrough Catapult Labs, Lisa wrote a feature story for the publication Exit 205 about winter activities in Silverthorne and Frisco, Colorado (off exit 205). Click here to read the feature (pg. 64-71).
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Runner's World special projectVia Runner's World, Lisa wrote this piece for Under Armour about their new race series. To read the piece, click here.
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Runner's World special projectVia Runner's World, Lisa wrote this content marketing piece promoting trail running in urban environments for Columbia Montrail. To read the piece, click here.
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Travel blogging

Via Backpacker, Lisa and her family—husband Mark and sons Sam and Ben (8 and 5 years old, at the time)—were sent to Rapid City, South Dakota to explore and write blog posts, social media posts, and shoot photos and a video.
All of this content lives on Backpacker Magazine's Rapid City Content Hub, and on Lisa's blog site here.
All of this content lives on Backpacker Magazine's Rapid City Content Hub, and on Lisa's blog site here.