With a background in both advertising copywriting, and magazine journalism/editing, Lisa is able to take your content marketing projects from start to finish.

Content marketing services include:
  • editing + editorial planning
  • creating new content
  • athlete interviews
  • athlete profiles
  • storytelling
      •   service articles
  • travel blogging
  • advertorial copywriting
  • photo sourcing
  • white papers 

Marmot project


For outdoor gear brand, Marmot, Lisa wrote about topics that capture the notion of being "Wild," pushing boundaries of the norm in the great outdoors. For this project, Lisa conceptualized and pitched story topic ideas, wrote each story, and sourced all photos. Published stories (thus far) include:

Dipsea Demon: When a Man Loves a Race
Cellist Russick Smith: Naturally Musical
Repack Races: Riding Repack...As Fast As Possible
Satan's Minions: Scrambling the Flatirons

Working with boutique digital marketing company, Human Brand Agency, Lisa has written adventure travel stories for Royal Robbins, and running gear reviews and informational articles for My Fly Sports (launching in Spring 2021).

For both clients, she interviewed subjects and wrote compelling stories to draw consumers to each site.
CLIF Bar content

Subaru/National Parks/Backpacker
Lisa has interviewed and written about dozens of CLIF Bar's ambassadors, from Olympians and professional athletes to inspiring people making a difference in the world. Many of her interviews with these athletes appeared as three-part Instagram stories, while some pieces appear on CLIF Bar's website.

Click on links below for examples of Lisa's work for CLIF Bar:

Daniel Romanchuk, Marathoner
John John Florence, Surfer
Christen Press, U.S. Women's Soccer
Chris Sharma, rock climber
Jeremy Jones, snowboarder
Georgia Gould, mountain biker
Scott Jurek, ultrarunner/author
Free Hugs Project/Ken Nwadike, runner
Subaru and the National Parks launched a Zero Landfill Initiative, and partnered with Backpacker Magazine to spread the word. Lisa was the editor and project manager on the Subaru/NPS project via Backpacker, from November of 2015-June, 2016, editing and writing social media content, concepting new videos, writing and editing video scripts and editing video files.


This project is part of Backpacker's NPS coverage that won an IMAG award.

Backpacker Magazine special projects

Lisa wrote content for a couple REI-branded stories via Backpacker Magazine about where to trail run and mountain bike.



She also wrote copy for a Toyo Tires/National Parks advertorial.

Catapult Labs special project

Through Catapult Labs, Lisa wrote a feature story for the publication Exit 205 about winter activities in Silverthorne and Frisco, Colorado (off exit 205). Click here to read the feature (pg. 64-71).

Runner's World special project

Via Runner's World, Lisa wrote this piece for Under Armour about their new race series. To read the piece, click here.

Runner's World special project

Via Runner's World, Lisa wrote this content marketing piece promoting trail running in urban environments for Columbia Montrail. To read the piece, click here.

Travel blogging

Picture
Via Backpacker, Lisa and her family—husband Mark and sons Sam and Ben (8 and 5 years old, at the time)—were sent to Rapid City, South Dakota to explore and write blog posts, social media posts, and shoot photos and a video.

All of this content lives on Backpacker Magazine's Rapid City Content Hub, and on Lisa's blog site here.