Having worked in advertising agencies and graphic design firms in both San Francisco and Lake Tahoe, California, Lisa thinks conceptually and visually and writes smart advertising and marketing copy.
She's written award-winning conceptual ads, copy for creative marketing materials, brand positioning statements, and numerous catalogs for outdoor sports companies. She's also written style guides for how to write compelling (and selling) product copy.
Lisa's copywriting clients have included: Nike, GU Sports, Salomon Sports, Atlas Snowshoe Company, Patagonia, Sierra Designs, Animal Planet, Klein Bicycles and more. She's also worked with advertising and design firms on projects both within and outside of the outdoor industry.