Lisa has worked in advertising agencies and graphic design firms in both San Francisco and Lake Tahoe, California, and for various clients as a freelance copywriter. She thinks conceptually and visually and writes smart advertising and marketing copy.
She's written award-winning conceptual ads, copy for creative marketing materials, brand positioning statements, and numerous catalogs for outdoor sports companies. She's also written style guides for how to write compelling (and selling) product copy.
Lisa is able to pull from roughly 20 years of experience in the outdoor industry to help companies achieve their goals with on-target copy and content creation.
Lisa's copywriting clients have included: Nike, GU Sports, Salomon Sports, Croozer Kid Carriers, Atlas Snowshoe Company, Patagonia, Sierra Designs, Animal Planet, Klein Bicycles, The North Face, and more. She recently wrote the copy for the Trails are Common Ground website, working with national non-profits representing various trail user groups.
Lisa loves working with advertising and design firms on projects both within and outside of the outdoor industry, and recently partnered to start a small creative marketing agency, The Brand Element.
Copywriting services include: