Lisa has worked in advertising agencies and graphic design firms in both San Francisco and Lake Tahoe, California, and for various clients as a freelance copywriter. She thinks conceptually and visually and writes smart advertising and marketing copy.
She's written award-winning conceptual ads, copy for creative marketing materials, brand positioning statements, and numerous catalogs for outdoor sports companies. She's also written style guides for how to write compelling (and selling) product copy.
Lisa is able to pull from roughly 20 years of experience in the outdoor industry to help companies achieve their goals with on-target copy and content creation.
Lisa's copywriting clients have included: Nike, GU Sports, Salomon Sports, Croozer Kid Carriers, Atlas Snowshoe Company, Patagonia, Sierra Designs, Animal Planet, Klein Bicycles, The North Face, and more. She's also worked with advertising and design firms on projects both within and outside of the outdoor industry.
Copywriting services include: